A Custom Web Store Design for your E-commerce Business
Set clear goals on every page
Every page of your website should have a defined purpose. For example, your homepage should entice users to click through to your categories, or better yet, straight through to a product page. From there, your product page should answer any lingering doubts users might have and convince them to make a purchase. Your shopping cart page should simplify the checkout process and have a feature like a follow-up email that reassures shoppers that the transaction was successful. Keep this in mind when planning out the various types of pages that you’ll have on your ecommerce website.
List contact information
Find ways to make it very simple and enticing for customers to contact you so that it’s easy for them to get in touch with you directly. If you don’t display your contact information visibly for your customers and they have to scour your site for contact information, it could lose you a sale. Outside of listing your location and phone number, you can also provide FAQs, product reviews, or comments for users to read, as well as user-generated content like customer testimonials that highlight satisfied customers that use your products.
Build brand loyalty
Look for opportunities to bring users back to your website whenever possible. Most people shop online by visiting a number of different websites when searching for a particular product. Ideally, the more times a user visits your website, the more likely they are to make a purchase. A great way to bring users back to your website is with timely emails that go out announcing the arrival of new products or seasonal sales. If a popular item is out of stock, you can also ask for users’ emails and notify them when you have that item back in stock. By doing this, you’re not only servicing their needs, but showing them that you care about their experience beyond selling them a product. Furthermore, you also have their contact information for future email campaigns.
A hassle-free checkout-process
Create a checkout process that makes it effortless for your visitors to purchase your products. It has been proven that the more cluttered and complicated an online checkout page becomes, the more likely a customer who was willing to make purchase will just exit your site instead. As well as maintaining a simplified checkout process, work to make your customers clearly aware of extra costs such as flat, expensive shipping rates that could hamper a potential sale. Finally, display trust symbols like VeriSign or McAfee badges proudly on your website in order to indicate that your checkout process has been verified and is secure in order to help ease any fears that potential customers could have when shopping online.
Be up 100% of the time
A website is only a helpful E-commerce tool if it is functioning correctly. Make sure that your hosting plan is reliable and that it has the ability to handle any future needs your website might have. Your hosting plan should grow as your business and orders grow, and if your plan is lagging behind and delaying your shipping or curtailing potential sales, you need to upgrade immediately. Being skimpy on a hosting plan that is not suitable to handle the amount of orders coming in will negatively affect your reputation and lead to decreased sales figures.